Privacy Policy

This Privacy Policy explains how Sound FX ("Sound FX," "we," "us," or "our") collects, uses, shares, and protects personal information when you visit our websites, showrooms, or otherwise interact with us online or offline. It also describes your choices and rights.

If you do not agree with this Policy, please do not use our services. By using our services, you agree to the practices described here.

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1) Information We Collect

We collect the following categories of information. The examples are illustrative and may vary based on your interactions with us.

• Identifiers & Contact Details – Name, email address, phone number (including mobile/SMS), billing and shipping addresses, account identifiers, social handles you provide.

• Commercial Information – Purchase and service history, quotes/estimates, warranty registrations, financing applications (via our partners), items viewed or added to cart, preferences.

• Vehicle & Installation Details – Year/make/model/VIN (if provided), equipment lists, photos you share for planning/fitment, appointment notes.

• Payment Information – When you pay in person or online, payment card information is processed by our payment processors and not stored by us in full. We may receive limited details such as transaction amount, time, last four digits.

• Device/Usage Data – IP address, cookie IDs, pages viewed, links clicked, referring/exit pages, approximate location (derived from IP), browser and device type; collected via cookies, pixels, and analytics tools.

• Communications – Emails, texts, calls, chat messages, survey responses, testimonials, and any attachments you send us.

• Job Applicant Data – Résumé/CV, work history, references (if you apply for a role).

We collect information directly from you, automatically (via cookies, pixels, and logs), and from third parties such as analytics providers, advertising platforms, payment/financing partners, vehicle fitment databases, and social networks when you interact with our content.

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2) How We Use Information

We use the information we collect to:

• Provide, schedule, fulfill, and support our products and services.

• Create quotes/estimates and communicate about your orders, appointments, and installations.

• Process payments and coordinate financing (through third‑party providers).

• Register warranties, handle returns, and provide customer service.

• Send marketing communications (email/SMS) where permitted; you may opt out at any time.

• Personalize content and offers, and measure campaign performance.

• Maintain security, detect/prevent fraud, and debug/repair errors.

• Comply with legal obligations, enforce our terms, and protect our rights or others’.

Legal bases for processing under GDPR (where applicable) include: performance of a contract; legitimate interests (e.g., marketing to existing customers, securing our services); consent (e.g., for certain cookies/SMS marketing); and compliance with legal obligations.

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3) Cookies, Analytics & Advertising

We use first‑party and third‑party cookies/pixels to operate our sites, analyze traffic, and show relevant ads. Examples include: site performance and security cookies; analytics (e.g., Google Analytics); and advertising/remarketing (e.g., Google/Meta). You can control cookies via your browser settings. Some browsers and devices also support Global Privacy Control (GPC) signals—we endeavor to honor GPC where feasible for applicable jurisdictions.

Choices: You may (a) adjust browser settings, (b) opt out of Google Analytics via tools they provide, and (c) use the ad‑preferences settings offered by major platforms. Disabling cookies may affect site functionality.

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4) How We Share Information

We do not sell personal information for money. We may disclose information to:

• Service Providers/Processors – e.g., hosting, analytics, marketing platforms, payment/financing processors, shipping, appointment tools, warranty portals, customer support.

• Advertising/Analytics Partners – to measure performance and show ads; this may be considered "sharing" or "targeted advertising" under certain state laws. See Your Privacy Rights (below) to opt out.

• Business Transfers – in connection with a merger, acquisition, or asset sale.

• Legal/Safety – to comply with law or protect rights, property, and safety.

We do not disclose full payment card numbers; payments are handled by our processors.

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5) Retention

We retain personal information for as long as necessary for the purposes described above, including to meet legal, tax, accounting, or reporting requirements, resolve disputes, and enforce agreements. Retention periods vary by data type and business need.

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6) Your Choices

• Email marketing – Click the unsubscribe link in our emails.

• SMS marketing – Reply STOP to opt out; HELP for help. Message/data rates may apply. Frequency varies.

• Cookies/Tracking – Use browser settings and platform tools as noted above.

• Accurate Information – You may request we correct or update your information by contacting us.

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7) Your Privacy Rights (by Region)

Depending on where you live, you may have rights over your personal information.

U.S. State Laws (e.g., CA/CO/CT/VA/UT): You may have the right to request: (a) access/portability, (b) correction, (c) deletion, and (d) information about our data practices. You may also opt out of sales or sharing for targeted advertising. To exercise rights or appeals, see How to Contact Us. If you submit an opt‑out request for targeted advertising, we will honor it for the browser/device used; you may also use Global Privacy Control where supported.

California Notice at Collection: We collect the categories listed in Section 1 for the purposes in Section 2, disclose them as described in Section 4, and retain them as described in Section 5. We do not collect or use sensitive personal information for inferring characteristics without consent.

EEA/UK/Switzerland (GDPR): You have the right to request access, rectification, erasure, restriction, portability, and to object to processing where our legal basis is legitimate interests. Where we rely on consent, you may withdraw it at any time. You may lodge a complaint with your local supervisory authority.

Opt‑Out of Targeted Advertising / Do Not Sell or Share: If you wish to opt out, please use the “Do Not Sell or Share My Personal Information” link (where available) or contact us. We will also endeavor to honor Global Privacy Control signals for applicable browsers.

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8) Security

We use administrative, technical, and physical safeguards appropriate to the nature of the data we handle. No method of transmission or storage is 100% secure; please use caution when sharing information online.

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9) Children’s Privacy

Our services are not directed to children under 13 (or the age defined by local law). We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, contact us to request deletion.

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10) Third‑Party Links & Tools

Our site may include links or embedded tools from other companies (e.g., maps, scheduling, financing, social media). We are not responsible for the privacy practices of those third parties. Review their policies for details.

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11) International Transfers

If you access our services from outside the United States, your information may be processed in the U.S. and other countries where laws may differ from your own. Where required, we use appropriate safeguards for such transfers.

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12) Changes to This Policy

We may update this Policy from time to time. The "Last updated" date at the top indicates when changes were made. Material changes will be posted on our site and, where required, we will notify you and/or seek your consent.

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13) How to Contact Us

If you have questions, requests, or complaints about this Policy or our data practices, please contact us:

Phone: (401) 537‑1310
40 Highland Ave (Rt. 6)
East Providence, RI 02914